About the role
- Drive sales growth and achieve targets across all channels including General Trade (GT), Modern Trade (MT), and emerging channels such as horeca, on premise and wholesale etc.
- Develop and execute area-specific sales strategies to increase product penetration, market share, and brand visibility across all trade channels.
- Lead and manage the sales team to ensuring high performance and motivation.
- Manage distributor operations, ensuring stock availability visibility, effective coverage, timely deliveries, and adherence to company standards and policies.
- Build and maintain strong relationships with distributors, key customers, modern trade accounts, general trade retailers, and channel partners to secure business growth.
- Monitor market dynamics, providing insights and proactive action plans to maintain competitive advantage.
- Track and analyze sales performance, channel profitability, and sell-in/sell-out data to guide decision-making and strategy adjustments.
- Ensure proper trade spend management and compliance with discounting, credit, and policies across all channels.
- Coordinate cross-functionally with marketing, supply chain, trade marketing, and finance teams to support effective execution and customer satisfaction in each channel.
Qualification
- Bachelor’s degree in Business, Marketing, Management, or a related field.
- Minimum 3-5 years of experience as Sales Manager within the FMCG industry, preferably with exposure to both General Trade (GT) and Modern Trade (MT) channels.
- Proven ability to manage distributors, field sales teams, and key account relationships.
- Strong leadership and team management skills with the ability to coach, motivate, and drive performance.
- Excellent analytical and problem-solving abilities to interpret sales data and develop actionable plans.
- Good understanding of channel dynamics, market trends, and consumer behavior across different retail formats.
- Strong negotiation and communication skills with the ability to influence internal and external stakeholders.
- Willingness to travel frequently within the assigned area.
- High level of integrity, discipline, and drive - result
