Responsibilities:
- Develop and implement trade marketing strategies to enhance brand visibility and drive sales at retail locations.
- Collaborate with sales operation team and marketing teams to create promotional campaigns tailored to specific markets and customers.
- Develop annual trade marketing budgets based on sales forecasts, promotional activities, and market trends.
- Manage financial resources allocated for trade marketing activities. Such a planning, executing, and monitoring budgets to ensure effective use of funds in promoting products at the retail level
- Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth.
- Manage the execution of in-store promotions, merchandising, and point-of-sale materials.
- Monitor and evaluate the effectiveness of trade marketing initiatives, adjusting strategies as necessary.
- Build and maintain relationships with key retailers and distributors to maximize product placement and visibility.
- Prepare regular reports on trade marketing performance and provide insights to senior management.
Requirements:
- Bachelor’s degree in any field.
- 8 years of experience in trade marketing, sales, or a related role within the consumer goods industry.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and interpersonal skills, with a strong consumer insight.
- Proven ability to work collaboratively across various teams and functions.
