About the Role
As a Brand Manager, you will be responsible for building and growing the brand through strong strategy and effective execution. You will translate business goals into impactful brand initiatives, work closely with cross-functional teams, and use consumer and market insights to drive brand performance and business results.
What will you do
- Develop, implement, and manage comprehensive brand strategies that align with the company’s vision and business goals—covering short, medium, and long-term plans.
- Define brand positioning, values, and messaging to create strong market differentiation and brand equity.
- Lead marketing campaigns across multiple channels (digital, social, print, etc.) that move the market and drive consumer engagement.
- Conduct market research to understand consumer behavior, market trends, and competitors, translating insights into effective brand initiatives.
- Collaborate cross-functionally with Sales, R&D, Factory, and other departments to ensure brand consistency and integrated execution.
- Analyze financial impact of brand activities and identify opportunities to maximize revenue.
- Apply strong commercial acumen and data-driven decision making to deliver tangible business results.
What we are looking for
- Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
- Minimum 4 years of experience in brand management or marketing at Manager level, preferably in a multinational FMCG environment.
- Proven ability to lead strategic brand work, backed by deep consumer insight and market understanding.
- Curious, agile, and passionate about innovation with a strong drive to make real impact.
